Tracking website & social media performance

Understanding how people find and engage with your club online helps you improve your marketing. Here’s how to track key metrics:

Website visitors
Use Google Analytics to see how many people visit your site and which pages they look at most.

Social Media engagement
Track likes, shares, and comments to see what type of content your audience enjoys.

Enquiries & sign-ups
Monitor how many people contact you or sign up after seeing a post or visiting your website.

Using member feedback to improve marketing

Your current members are your best source of insight. Ask them:

How did you first hear about our club?
This shows which marketing channels work best.

What do you love about training here?
Use this in testimonials and promotions!

What would make our club even better?
Improves retention and word-of-mouth referrals.

Simple surveys or casual conversations can give you valuable ideas on how to improve your marketing.

Adjusting your strategy over time

Marketing isn’t one-and-done—it’s an ongoing process. Every few months, take time to review what’s working and adjust where needed:

If social media engagement is low
Try different types of posts (videos, Q&As, student spotlights).

If website traffic is slow
Improve your SEO and update key pages.

If fewer people are joining
Focus on outreach, local events, partnerships and referral incentives.