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03 WEBSITE & DIGITAL PRESENCE

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Your website often gives people the first impression of your Taekwondo club. A clear and easy-to-use website helps attract new members as well as keeping current members informed.

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Must-haves for an effective club website

A strong website doesn’t need to be complicated, but it must be:

  • Easy to navigate

    Always use a high-resolution version (never pixelated or stretched).

  • Mobile-friendly

    Most people will view your site on a phone—make sure it looks good and works well on all devices.

  • Accessible for all
    Follow accessibility best practices, such as clear fonts, high-contrast text, and alt text for images, so everyone can use your site.

  • Include key club details
    Make sure you cover:

    • Who you are – Club history, coaches, and values.
    • What you offer – Class types, ages, and skill levels.
    • How to join – Simple sign-up instructions or contact details.

SEO basics: helping people find your club online

The way you talk about your club shapes how people perceive you. Whether it’s on social media, your website, or posters, your messaging should be:

SEO (Search Engine Optimisation) is how your club gets found on Google and other search engines. Even small changes can make a big difference in helping potential members find you.

Use the right keywords – include phrases like “”Taekwondo classes near me”” or “”kids martial arts in [your town]”” in your website content.

Create a Google Business profile – this boosts your club’s visibility on Google Maps and local searches.

Keep content fresh – update your website regularly with news, events, or member stories.

Use clear page titles and descriptions – make it easy for search engines (and visitors) to understand your pages.

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Website Checklist

  • Mobile-friendly & easy to navigate
  • Updated class schedule & pricing
  • Clear contact details & how to join

  • SEO-friendly content (keywords, Google Business profile)

  • Accessible design (clear fonts, alt text, high contrast)

  • Fast loading time (avoid large, slow-loading images)

  • Links to social media & online booking (if available)

Your website doesn’t need to be fancy, it just needs to be clear, accessible and easy to use. A good website makes it effortless for people to join your club!