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02 Creating a Marketing Plan

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A strong marketing plan helps you organise your marketing activity and focus on the right areas.

A good marketing plan helps you…

Get clear on your audience
Who are you trying to reach?

Focus your efforts
What marketing activities will actually make an impact?

Use your time & budget wisely
No more wasted effort on things that don’t work.

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Even a simple plan can make a big difference.

It doesn’t have to be complicated, it just needs to give you direction and consistency. The three steps overleaf will help you get started.

1. Set clear marketing goals

Before you start, decide what you want to achieve. Common goals for Taekwondo clubs include:

Recruitment
Attracting new members, from kids to adults.

Awareness
Making your club known in your local area.

Engagement
Keeping current members involved and excited.

  • Use your logo correctly

    Always use a high-resolution version (never pixelated or stretched).

  • Stick to your colours

    Consistency makes your club look polished and professional.

  • Ensure materials look well-designed

    Avoid cluttered layouts or too many different fonts and colours.

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2. Identify your target audience

Not every Taekwondo student is the same. Understanding who you want to attract helps you market in the right way.
Consider:

Youth & parents
Focus on confidence-building, fitness, and fun. Parents want a safe, structured activity.

Adults & professionals
Promote Taekwondo as a way to stay fit, reduce stress and learn self-defence.

Competitive athletes
Highlight your coaching, training environment and success stories.
Social & recreational members: emphasise community, enjoyment and health benefits.

Your goals will shape where and how you promote your club.

3. Choose your marketing channels

Use the right mix of online and offline marketing to reach your audience effectively:

ONLINE MARKETING

Website: Keep it clear, updated, and easy to navigate.
Social Media: Use Facebook & Instagram for parents and local community, TikTok & YouTube for younger audiences.
Google My Business: Make sure people can find your club when they search online.
Email & WhatsApp groups: Keep members informed and engaged.

OFFLINE MARKETING

Local schools & community centres: Leaflets, posters, and free trial sessions.
Local events & sports fairs: Run demonstrations and invite people to try a class.
Word of mouth: Encourage members to bring friends with referral discounts or special events.

See our Templates section for a template marketing plan that you can use to get started. A simple, consistent plan is better than trying to do too much at once. Start with one or two key marketing activities per month and build from there.

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Test & share your success

We’d love for clubs to try out this resource and share what works best for them. By testing and adapting these ideas, we can create even better support for Taekwondo clubs across the UK.