Attracting & keeping sponsors

Businesses are more likely to sponsor your club if they can see a clear benefit.

To attract and retain sponsors:

Target the right businesses
Look for local companies that align with sport, fitness, or youth development.

Offer value in return
Sponsorship should be a win-win. Offer perks like logos on uniforms, banners, or event promotions.

Build relationships
Keep sponsors engaged with updates on how their support helps and invite them to events.

Showcase their involvement
Thank sponsors publicly on social media, newsletters and at club events.

Fundraising ideas for clubs

Raising funds doesn’t have to be complicated.

Here are some simple but effective fundraising ideas:

Taekwondo demo event
Charge entry for a showcase of your club’s best moves.

Raffle or prize draw
Ask local businesses to donate prizes.

Competition fundraisers
Organise an inter-club tournament and sell tickets or refreshments.

Crowdfunding campaign
Use platforms like GoFundMe for community donations.

Sponsored challenges
Encourage members to take part in a run, walk, or fitness challenge.

Writing a sponsorship proposal

A good sponsorship proposal explains why your club is worth supporting and what the sponsor
gets in return. Keep it short and professional.

Sponsorship Proposal Outline

Introduction
Briefly introduce your club and what you do.

Why sponsorship matters
Explain how sponsorship will help (e.g., new equipment, supporting young athletes).

Benefits for the sponsor
Outline what they get in return (brand exposure, community engagement).

Sponsorship packages
Offer different levels of sponsorship with clear pricing and benefits.

Call to action
End with a clear next step—how they can get involved and who to contact.