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06 PR

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Getting your club featured in the local press is a great way to increase awareness and even secure sponsorships or funding.

You don’t need a PR agency to get media coverage, just a few simple strategies can help your club get noticed.

How to get your club featured in the news

Journalists and local media are always looking for positive community stories. Make sure they hear about your club by:

ANNOUNCING BIG MILESTONES

Club anniversaries, new class launches, or major competition wins.

ORGANISE WIDER EVENTS

Promote special Taekwondo workshops on occasions like International Women’s Day or Mental Health Awareness Week.

SHARING SUCCESS STORIES

Spotlight students who have achieved something remarkable.

INVITING LOCAL JOURNALISTS

Ask them to attend and cover your events, gradings, or community initiatives.
Young girl with braided hair and green belt performs in a Taekwondo competition, back facing the camera.

TIP

Keep it simple & newsworthy Media outlets want clear, well-written stories that connect with the local community. If your club is doing something special, shout about it!

Building media relationships

To increase your chances of getting featured:

Make a list of local media contacts
Find the right journalists at newspapers, radio stations, and online news sites.

Send personalised emails
Introduce your club and offer relevant stories.

Follow up politely
If you don’t hear back, a friendly reminder can help.

Engage on social media
Comment on and share local news articles to build connections with journalists.

Using PR to attract sponsors & funding

Good press coverage helps attract business sponsors and funding opportunities by:

  • Showcasing your club’s positive impact on the community.
  • Highlighting how sponsorship funds will be used (e.g., new equipment, student support, facility improvements).
  • Giving sponsors brand visibility through event partnerships and media features. See section 7 for more information on
    sponsorship.

Writing a Simple Press Release

A press release makes it easy for journalists to understand and share your story.

Two black belt Taekwondo athletes perform a form, hands raised in a blocking position.

Follow this simple format:

  • Headline

    A short, attention-grabbing title (e.g., “Local
    Taekwondo Club Wins National Championship”).

  • Opening paragraph

    Answer the key questions:
    Who, What, When, Where, and Why?

  • Main details

    Expand on the story, including quotes from club leaders or students.

  • Call to action

    Include details on how people can join your club or attend your event.

  • Contact information

    Provide a name, phone number, and email for journalists to follow up.

Girl in a red belt Taekwondo uniform performs a stance in front of a crowd during a competition.

Press Release Format

Headline
Keep it short and engaging

Date & Location
Where and when the event/story takes place.

Opening Paragraph
Summarise the story in 2-3 sentences.

Main Story
Include key details, quotes and background information.

Call to Action
How can people get involved?

Contact Details
Include a name, phone number and email.