Sport England launches ‘Join the Movement’ campaign

With people mostly confined to their own home following the latest government advice, Sport England have launched a new national campaign to inspire people to stay active during the coronavirus (COVID19) outbreak.

‘Join the Movement’

Sport England’s ‘Join the Movement’ campaign will give people fun and creative ideas on how to get active at home and encourage them to share their own experiences through social media using the hashtag #StayInWorkOut.

Launching with a strong social and digital presence, the campaign will have its own online hub to give access to a range of home workout options – including existing free exercise content and advice from organisations such as the NHS, and workouts from popular fitness brands and influencers such as Les Mills on Demand, Joe Wicks (The Body Coach) and FiiT, many of whom are offering free content and extended trials to help people get easy access to home exercise.

The campaign will also encourage people to go outside close to where they live for one session of exercise a day, alone or with their household, as the Prime Minister set out earlier this week, whether that’s simply for a walk, a run or a cycle.

Sport England wants the public to not only stay active at this challenging time but to share images of the creative ways they’re taking part. Many of these will then be chosen and used in campaign advertising over the coming weeks!

If you would like to get active and need some guidance, click on the tabs at the top of this Sport England page to find lots of fun and creative ideas, you can also find the latest advice around getting outside, with tools to help you make the most out of the fresh air during your daily walk, run or cycle.

If you’ve found a great way to keep active online, use the hashtag #StayInWorkOut on social media to share your experience with others. Don’t forget to tag us too on TwitterFacebook, and Instagram!



Who are Sport England?

Sport England is a public body and invests up to £300 million National Lottery and government money each year in projects and programmes that help people get active and play sport.

It wants everyone in England, regardless of age, background, or level of ability, to feel able to engage in sport and physical activity. That’s why a lot of its work is specifically focused on helping people who do no, or very little, physical activity and groups who are typically less active – like women, disabled people and people on lower incomes.