Professional services firm KPMG is to partner with Sport Taekwondo UK Ltd, the performance arm of the British Taekwondo Control Board who assume responsibility for elite and Olympic taekwondo development within Great Britain.
This agreement follows British success at the Beijing Olympic Games with Sarah Stevenson becoming Great Britain’s first ever taekwondo medallist after a controversial overturned refereeing decision in the Chinese capital.
In addition to financial support, KPMG in the UK will provide a range of services to the sport including assisting on strategy development for major events in the UK, support of grassroots taekwondo in Great Britain and providing expertise in governance issues for the BTCB and local taekwondo clubs through pro-bono work.
KPMG will also work with the sport’s 600 nationwide BTCB affiliated clubs to develop an effective membership marketing programme to increase participation, provide value for members and promote the movement of participants from amateur to professional level.
Andrew Link, Operations Director for Sport Taekwondo UK, commented, “These are exciting times for the sport and having a partner like KPMG working with us will certainly add enormous value to the development of taekwondo. Whilst the medal in Beijing was a fantastic milestone, it is important we continue to develop as we look towards 2012, which is set to be a hugely important year for British sport.”
Malcolm Edge, chairman for KPMG in the North, added, “We are very much looking forward to working with Sport Taekwondo at what is an extremely exciting time for sport. Through working together, we are confident we can create a productive partnership where the sport will be able to draw on our wealth of services and knowledge to gear itself up to take advantage of the huge opportunities which now await as we look to London 2012.”
KPMG is set to demonstrate this hands-on support by providing volunteers to assist in the delivery of the forthcoming inaugural British International Taekwondo Open which is taking place at the National Squash Centre in Manchester from the 1st – 2nd November 2008. Other International Opens staged in Europe have often attracted fighters from over 50 countries including Asia, South America and Africa and have proved a vital stepping stone in developing the careers of Britain’s athletes. Tickets for the event are priced online at £11.40 for adults and £5.85 for children and can be purchased from www.ticketmaster.co.uk