CEO Talks at Leading Sports Conference

British Taekwondo CEO Mark Abberley was in London today speaking at leading sports conference – SEAT Europe 2017.

Mark was part of a panel talking about ‘Growing participation to future-proof your sport’ where he discussed the great work British Taekwondo are doing to continue growing Taekwondo across Britain.

Specifically he touched on the ‘Power Rangers’ movie partnership activation and how that was promoted, how data has helped understand the BT audience (and potential BT audience), plus the way communications have changed as a result.

Mark was joined on the panel by Adrian Ledbury (Head of Operations, Country Sports Partnership Network), Kalle Seire (Head of Sales and Marketing Finland Football Association) Nic Fletcher (Head of Marketing, RFU) and Nick Evans (Associate & Sector Specialist, The Open) and chaired by Fiona Green (Co-Founder, Winners CRM)

SEAT Europe 2017